Privacy policy
Privacy Policy
This Privacy Policy explains how Prymen collects, uses, discloses, and protects personal information when you visit prymen.com, create an account, place an order, contact us, subscribe to marketing, or otherwise use our services.
Last updated: July 12, 2026Information We Collect
Order, account, contact, device, browsing, and communication information.
Why We Use It
To process orders, support customers, prevent fraud, and improve the store.
Cookies & Advertising
Cookies help the store function and may support analytics and relevant advertising.
Your Privacy Choices
You may request access, correction, deletion, or other rights where applicable.
Who this policy applies to
This policy applies to visitors, customers, account holders, newsletter subscribers, and anyone who communicates with Prymen through our website or customer service channels.
Prymen is the store operator
Prymen is operated by ELYCHARM LTD, a private limited company registered in the United Kingdom, with its registered office at 20–22 Wenlock Road, London, N1 7GU, United Kingdom. For purposes of applicable privacy laws, ELYCHARM LTD acts as the controller or business responsible for the personal information described in this policy. Our online store is hosted by Shopify, which also processes information as described below.
Personal information we collect
The information collected depends on how you interact with Prymen and the features you use.
Contact and identity information
- Name, email address, telephone number, billing address, and shipping address.
- Account login details and saved customer preferences.
- Information included in messages, forms, reviews, or customer service requests.
Order and transaction information
- Products viewed, added to cart, ordered, returned, or refunded.
- Order number, delivery status, discounts, and transaction history.
- Payment-related information processed by Shopify and payment providers.
Device and usage information
- IP address, browser type, device type, operating system, and approximate location.
- Pages viewed, links clicked, referring pages, session activity, and timestamps.
- Cookie identifiers and similar online identifiers.
Marketing and preference information
- Email subscription status and communication preferences.
- Interactions with marketing emails, advertisements, or campaigns.
- Information supplied by advertising, analytics, or social media partners.
How we use personal information
| Purpose | How the information is used |
|---|---|
| Provide products and services | Process payment, confirm orders, arrange fulfillment, deliver parcels, handle returns, and maintain customer accounts. |
| Customer support | Respond to questions, investigate delivery or product issues, and communicate about an order or request. |
| Security and fraud prevention | Authenticate transactions, detect suspicious activity, protect the store, and enforce our policies. |
| Store operation and improvement | Understand how visitors use the store, troubleshoot errors, improve products, and measure website performance. |
| Marketing and advertising | Send marketing where permitted, measure campaigns, personalize content, and display advertising subject to your choices and applicable law. |
| Legal and compliance purposes | Maintain required records, respond to lawful requests, resolve disputes, protect rights, and comply with tax, accounting, consumer, and privacy obligations. |
Legal bases for processing
Where laws such as the UK GDPR or EU GDPR apply, Prymen relies on one or more of the following legal bases depending on the activity.
Contract
Processing necessary to accept payment, fulfill an order, provide support, or take steps requested before entering into a transaction.
Legitimate interests
Operating and improving the store, preventing fraud, protecting security, understanding performance, and communicating with customers where those interests are not overridden by individual rights.
Consent
Marketing communications, non-essential cookies, and certain advertising or personalization activities where consent is required. Consent may be withdrawn at any time.
Legal obligation
Processing needed to comply with accounting, tax, consumer protection, legal process, regulatory, or other applicable obligations.
How we disclose personal information
We disclose information only where reasonably necessary for the purposes described in this policy.
Shopify
Our store is hosted by Shopify. Shopify processes customer and device information to provide checkout, payment, security, analytics, personalization, and other platform services. Review the Shopify Consumer Privacy Policy.
Payment providers
Payment processors, banks, digital wallets, and fraud-prevention providers receive transaction information needed to authorize and secure payments.
Fulfillment and delivery partners
Warehouses, logistics providers, postal operators, and couriers receive the information needed to prepare, ship, track, and deliver an order.
Technology and support providers
Hosting, cloud storage, customer support, email, analytics, security, review, and website service providers may process information on Prymen’s behalf.
Advertising and social platforms
Subject to your consent and privacy choices, advertising, analytics, and social media partners may receive online identifiers and usage information to measure or personalize ads.
Legal, safety, and business transfers
Information may be disclosed when required by law, to protect rights and safety, or in connection with a merger, financing, acquisition, reorganization, or sale of business assets.
Shopify services and privacy controls
Store activity may be processed by Shopify
Shopify may use information about your activity on Prymen to provide platform services, security, analytics, customized experiences, and more relevant advertising. Information may be processed by Shopify and service providers in countries other than your own. You may review or exercise certain Shopify privacy choices at Shopify Privacy Controls.
Cookies and similar technologies
Cookies, pixels, tags, local storage, and similar technologies may be used when you visit Prymen.
Strictly necessary
Required for core features such as cart contents, checkout, security, account login, fraud prevention, and remembering privacy choices.
Analytics and performance
Help us understand visits, traffic sources, errors, and how customers interact with the store.
Functional
Remember preferences such as language, region, currency, and other personalized features.
Advertising
May measure campaigns, limit repeated ads, create audiences, or show advertising based on browsing activity, subject to consent and opt-out rights.
Marketing communications
You can unsubscribe at any time
When permitted by law, Prymen may send product news, offers, or other marketing communications. You may unsubscribe through the link in a marketing email or by contacting us. We may still send non-promotional messages needed to complete an order, provide support, or communicate important account or policy information.
International processing and data retention
International processing
Prymen, Shopify, and our service providers may process information in countries other than the country where you live. Where required, appropriate legal safeguards are used for international transfers.
How long information is kept
We retain information for as long as reasonably necessary to provide services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary by data type and purpose.
Security
We use reasonable safeguards
Prymen and our service providers use administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your privacy rights
Depending on where you live, you may have some or all of the rights below. Legal exceptions may apply.
Additional notice for U.S. state residents
Residents of California and certain other U.S. states may have additional privacy rights, subject to the applicability and scope of local law.
Categories collected
Identifiers, customer records, commercial information, internet or electronic activity, approximate geolocation, and inferences or preferences derived from interactions with the store.
Sale, sharing, and targeted advertising
Disclosures of online identifiers and browsing activity to advertising partners may be considered “sale,” “sharing,” or targeted advertising under certain U.S. privacy laws, even when no money is exchanged.
Opt-out requests
Where applicable, use the store’s privacy choices or data-sharing opt-out link, Shopify Privacy Controls, or email support@prymen.com.
Sensitive personal information
We use sensitive information only as reasonably necessary to provide requested services, process secure transactions, comply with law, or for other purposes permitted by applicable law.
Children’s privacy
Prymen is not directed to children
Our services are intended for adults and are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can review and delete it where appropriate.
Changes to this policy
We may update this Privacy Policy to reflect changes in our services, practices, technology, or legal obligations. The revised version will be posted on this page with an updated date. Where required, we will provide additional notice of material changes.
Privacy FAQs
Prymen does not directly receive or store your complete payment card number. Payment information is processed by Shopify and the payment method selected during checkout.
Use the unsubscribe link included in a marketing email or contact support@prymen.com. Unsubscribing does not stop transactional messages about active orders or customer support.
Use the cookie or privacy controls displayed on the store where available. You may also manage cookies in your browser, but blocking necessary cookies may affect cart, checkout, login, or other functionality.
Email support@prymen.com with the subject “Privacy Request.” Some information may need to be retained for transaction records, fraud prevention, tax, legal, or dispute purposes.
Questions about your privacy?
Contact ELYCHARM LTD at support@prymen.com. Please include “Privacy Request” in the subject line and describe the request clearly. Our registered office is 20–22 Wenlock Road, London, N1 7GU, United Kingdom. We may ask for limited information to verify your identity.